Brand ambassador programmes make for an excellent investment in the face of modern challenges, such as outside employer branding and the increasing digitalisation of traditional forms of sales and marketing. If your company has been on the market for a while, there’s a good chance you already have some brand ambassadors out there – like satisfied customers who recommend your product to others, or employees who praise your company’s standards to their friends. This way of advertising is unplanned and spontaneous – it can, however, be controlled and directed by recruiting, training and coordinating brand ambassadors in an organised brand ambassador programme.
The genuine authenticity of brand ambassadors is their greatest asset. They recommend your brand, because they actually believe it to be worth recommending. As users and fans, they can share their authentic experience, creating a personal, human front for any promotional campaign. Better yet, they are more trustworthy to their audience since they are not public figures, like celebrities, influencers or opinion makers (studies conducted by PR agencies indicate that only about 5% of people consider influencers honest in their recommendations).
Brand ambassador programmes conducted at universities have proven to be particularly effective. Young, ambitious and entrepreneurial students represent your brand not only at the finest Polish universities, trade fairs and conferences, but also in social media, in which they are active and even better oriented than some marketing veterans 😉
We recruit brand ambassadors and create ambassador programmes all over Poland. We implement all the fresh trends in communicating with the potential employee or customer, all the while searching for new ways to improve and expand existing relations. Click the link below to ask about our case studies and discuss creating an ambassador programme best suited for your brand.